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| X360, PS3 Wednesday, October 18, 2006 | 2:01 PM

Def Jam: Icon images

Def Jam: Icon images

Eletronic Arts released these 4 first images of Def Jam: Icon, the first next-gen episode of this fighting game series.



Official announcement:

EA ANNOUNCES DEF JAM: ICON FOR PLAYSTATION 3 AND XBOX 360 EA Chicago, the Creator of the Acclaimed EA SPORTS Fight Night Franchise, Partners with Def Jam Interactive to Redefine Hip-hop, Music and Fighting Games

REDWOOD CITY, Calif. – October 18, 2006 – Electronic Arts (NASDAQ: ERTS), in partnership with Def Jam Interactive, announced today that DEF JAM: ICON™ will be released for the PLAYSTATION®3 computer entertainment system and the Xbox 360™ video game and entertainment system in March 2007 in North America and Europe. Infusing hip-hop music, culture and lifestyle into the gameplay, EA Chicago and urban lifestyle powerhouse Def Jam Interactive, continue to push the boundaries of game development bringing unique and innovative content to the next generation of gaming.

“Music is the cornerstone of hip-hop culture so we wanted to incorporate music and rhythm into the actual gameplay mechanics,” said Kudo Tsunoda, executive producer and General Manager of EA Chicago. “In DEF JAM: ICON, we are changing the way fighting games are played! We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter.”

EA Chicago is delivering star-stunning action and bone breaking beats as players live out the life of a hip hop mogul, going from rags to riches. Incorporating hip-hop culture into every aspect of the game, DEF JAM: ICON will deliver the intensity of a no-holds-barred street fight but with style and rhythm. Music will effect how players fight in each venue and environmental interactions and hazards will become a key strategy to staying alive.

EA Chicago’s unique fighting gameplay controls introduce a new way for gamers to fight as they assume the role of top celebrity characters such as Ludacris, T.I. and Big Boi. Innovative controls give better feedback to players so they feel like they’re actually throwing the combat moves. Gamers can now fight with the style and flash of the superstar personalities.

“The Def Jam Interactive – EA relationship has expanded into a new frontier with EA Chicago’s breakthrough technology. We have worked very closely with the team to ensure that authentic hip-hop culture and lifestyle permeates through every part of the product. DEF JAM: ICON will guarantee the ultimate combination of a real hip-hop experience and revolutionary fighting gameplay,” said Lauren Wirtzer, VP Marketing, Def Jam Enterprises.

DEF JAM: ICON is scheduled to ship in March 2007 for the PLAYSTATION®3 system and Xbox 360™. DEF JAM: ICON has not yet been rated by PEGI or the USK.

All comments

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Commented on 2006-10-18 15:11:59
Whats with the look of the buildings in the background? And the seemingly cut-up car? This looks weird, in a American McGees Alice kind of way. Which is cool, but not fitting in the Def Jam style. So ... strange.
Commented on 2006-10-18 15:19:03
I've added the official announcement. Looks like the environments are moving with the music. Strange.
Commented on 2006-10-18 15:28:11
Ive played this game on my ps2 and i didn,t like it that much, i hope they make it alot better with the next gen hardware, images don,t look that good.
Commented on 2006-10-18 15:32:14
I LOVE DEF JAM
Commented on 2006-10-18 16:00:39
What happened to the buildings? lol

I enjoyed def jam new york (? i think it was) and hopefully this will be fun too :)
Commented on 2006-10-18 16:09:50
Def jam is everything that is wrong with videogames...so is EA.
Commented on 2006-10-18 16:19:54
Had much fun with Def Jam on the PS2.. i think i will luv this part of the game too!

Hopefully it will be good!
Commented on 2006-10-18 16:27:34
the graphics look ok but this is wrestling and Rap culture in one. Its like two of my worst enemies in a video game lol. I wont be buying it, but its nice to see the 360 is getting quite a few of the ps2 sequals. It means alot more developers are going multi platform. Which is nice.
Commented on 2006-10-18 17:13:52
"What's wrong with the buildings..."

Sheesh.....don't people READ anymore??

We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter.”
Commented on 2006-10-18 17:14:37
Posted by Shinamano
Def jam is everything that is wrong with videogames...so is EA.
Why so? they seem to be trying to innovate with this game.
Commented on 2006-10-18 17:17:38
I'm not into Hip hop and stuff, but I definetely LOVED Fight for NY for PS2 (Yeah I can actually play a game without being biased by its branded content)

I loved the violence, the finishers, the huge amount of characters, and one of the best Story modes in a fighting game EVER. Great voice acting as well.

So this announcement really made my day.
Commented on 2006-10-18 17:19:34
Has anyone else noticed lately that EA games have all been sharing the same visual style? This whole, "street" look... the same slightly over-exposed imagery, washed out colours, etc... am I just going crazy?

edit: this wasn't meant to bash the game in any way btw, it still looks pretty impressive, heh..
Commented on 2006-10-18 17:22:13
i actually like the look of this, the graphics are pretty good and suited to the scenario, looking forward to beating up some rich rapper ass!
Commented on 2006-10-18 17:29:50
I'm really looking forward to this, Def Jam is so much fun.
Commented on 2006-10-18 17:30:47
very very boring, ea has lost all imagination, dancing buildings, whatever
Commented on 2006-10-18 17:44:15
Def Jam is absolutely awesome. No amount of crazy hip hop bullshit could taint the core of that game, which was just nuts. In fact, those of you who have been enjoying Sega's Yakuza can probably imagine how the fighting in this game is set up. You've got loads of context sensitive moves, but also a huge number of things you can do from different grabs.

Create-a-character is where it's at, of course, for all you non-rappers. You can mix styles and buy moves however you like, and sort of tailor your own street fighting style.

Trust me, if this is anything like Fight for NY and made with as much attention to detail and customisation as Fight Night 3, it'll be fantastic. Oh and a bit of Live play on top too, please.
Commented on 2006-10-18 18:16:13
Def Jam is an awsome game!! didnt think it was coming out for the 360 tho!!
Commented on 2006-10-18 18:16:30
i hate EA but the Def Jam games are SOLID GOLD!!!! when it comes to entertainment....nothing beat the feeling of my first chance to make david banner beat the shit out of snoop dogg....its just comical to see your favorite rappers go head to head. OMG young jeezy, jigga man, dare i dream?? ricky ross oh wow
Commented on 2006-10-18 18:54:13
Posted by MrMikeMa
"What's wrong with the buildings..."

Sheesh.....don't people READ anymore??

We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter.”
Right... so what's wrong with the buildings?
Commented on 2006-10-18 19:21:39
Posted by Bobby7777
Right... so what's wrong with the buildings?
again for the obvious slow people...

The buildings 'dance' with the music... They actually move accordingly to the music stream.
Commented on 2006-10-18 19:23:28
the graphics look insane lol
Commented on 2006-10-18 19:33:29
Posted by BooMMooB
again for the obvious slow people...

The buildings 'dance' with the music... They actually move accordingly to the music stream.
Yeah "slow"... haha.. :/

Dancing buildings in a game lol ... again, that's what IS wrong with the buildings, eh?..
that is probably the dumbest idea i have heard in a while... will they charge for it as well?
Commented on 2006-10-18 19:57:32
Are they trying to make it "cool"? And make it look like a real music video??

Some people love to just grab innovation and fling it over their shoulder..
Taking a cue from good ol' Ninty I see...

(Where innovation is stupid)
Commented on 2006-10-18 20:20:47
hey whats with the buildings??



(just kidding hehe)
Commented on 2006-10-18 22:37:27
It would seem people dont like new things, stop bitching for gods sake you havn't even seen it yet.

I mean seriously come on now, its obvious your looking for reasons to hate the game, get over it.
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