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Why is he the executive producer this game?

Wha..? Why do we care that Jay Z is the exec. Producer? Why does that feel like some kind of Jay Z masturbation video?

I much preferred when the music in this game was real Hiphop and underground, breakbeat funk, cut kemist etc. it was intelligent. This worries me a great deal on direction of the game. I also don't like Jay-Z and the distorted image of hiphop culture he presents to world. I may not buy this game this year due to not wanting him to get any of my money or support him, due to the detriment he has caused with hiphop.

Just turn the music off. Your $60 won't all go to Jay-Z. Think of all the hungry kids who won't be fed.

JayZ ? GTFO ! Already worst NBA2K ever...

Gangsta cous

Every time a hip hop artist is said to have involvement with a video game you get so many unwarrented dislikes and protests. Save your money, he doesn't need it. I'm buying this because I always love 2k basketball, and never once cared about the soundtrack.

Personally, I could care less about the Music( as I am not into hip hop), but this video alone just feels like an ego stroke. I mean, what can Jay-Zs involvement possible have to do with the game? This vid has shifted the importance from the game to the friggin' Executive Producer? WTF? Oh yeah, now I remember all the great games Jay-Z has been a part of... oh wait...