It looks like Microsoft is trying to do actually market Lost Odyssey, at least compared to the almost invisible marketing campaign of the sent to die Blue Dragon. This extended TV ad certainly reminds me in a way of the excellent way they marketed Gears of War, with a song that had little to do with the actual game, but that would everyone easily remembers. I sure still think of GoW's ad when I hear Charles Jules' Mad World. Hopefully this will be the same for Jefferson Airplane's White Rabbit if Microsoft does this right. Update: 720p version online.