Disney Interactive's Pure will be released in Europe this week on PC, Xbox 360 and Playstation 3, and here are the First 10 Minutes from the game; as usual in video form. The game has given me some of the most fun play sessions this console generation (both in singleplayer and multiplayer) and there's no reason for racing fans to miss out on this fantastic game.

The developers, Black Rock Studio, has done some great work with the graphics engine. The framerate is steady and the game looks really good. The racers feel alive with their taunts and constant moving on the ATVs, even though I was surprised to hear how annoyed people were with the chants between the characters in the demo.

The ATVs feel heavy but are still very controllable and your maneuvers gets a quick response. One thing I really like is how you always have the option to cancel your started tricks quickly, and with this you have full control in the air - if you fall, you know it's all your fault. Except when the camera sometimes doesn't give you a good view of how the ground looks behind that big jump, but this goes away as soon as you learn the tracks.

The World on Tour career mode is pretty straight-forward, you enter tournaments and earn parts for your ATV. There are three different modes, and my favourite is easily the sprint mode - small tracks, not that many jumps and really intense driving. Race offers longer tracks and more big jumps, while Freestyle is trick-based and has power-ups placed throughout the courses. It's here where people might be disappointed, since there are not more modes to choose from - specially as race and sprint are pretty similar. I say: better to have few good modes than tons of boring modes that you have to force your way through in a career mode. Other than the World Tour mode you also have the classic racing modes, time trial and single event.

Pure unfortunately doesn't offer offline multiplayer, it sad since this game would be so awesome to play split-screen. It doesn't feel fair to say much about the online multiplayer since I've mostly played against North-Americans, and that sometimes results in some latency issues like in many other racing games. The game seems to sort this out fine from what I've seen, and you can always concentrate on your own racing without any hick-ups. Racing against 15 other players (filled up with AI controlled racers if needed) is just a blast, a total mayhem of people flying everywhere. It insanely intense and you really have to fight until the finish line.

I have to give the game a major thumbs up for the customization mode. I'm often turned-off by how some games just throws in tons of parts without telling you how they work and what they do. Here, when you get new parts it tells you how it's better and how it's worse compared to what you have on your current bike (more acceleration, less trick for example). There's also tons of different parts to add to your bike, which you then can use in the multiplayer mode.

Below you'll find a heavily edited First 10 Minutes video, the first races are easy and there's really not much action going on in them. The third race should show some nice stuff though. I also added a video showing how you create a bike, since it would just make the 10 Minutes video too long. Enjoy!