XCN, which took the previous images, also went out today and photographed some interesting stuff at X06. Inside you'll find photos of people playing some interesting games - like Forza Motorsport 2, for example.
Its really no different to any other third party/first party partnership that screws over the other consoles in some way or another. (3 Hours ago)
@droezelke: of course they agree'd to it. There was likely money involved which again makes business sense for epic to agree to those terms if it means being on the console with the most users. (3 Hours ago)