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If the launch trailer and all the previous videos are not enough for you, here is a 9 minutes-long overview video of Assassin's Creed IV: Black Flag that shows a lot of things. So if you planned to buy the game you shouldn't watch this as one might think it reveals a bit too much.

Anvil
Anvil
Commented on 2013-10-22 23:49:18
Thanks for the heads up. Sometimes the devs really overdo it with presenting the game.
In reply to
Driftwood - Dictateur en chef
Driftwood
Commented on 2013-10-23 11:53:13 In reply to Anvil
Marketing, not the devs. They basically do what they're told. ;)
In reply to
Sdarts
Sdarts
Commented on 2013-10-23 13:06:32 In reply to Driftwood
I wish more companies thought of marketing like the developers of The Stanley Parable do, below is an EuroGamer article about their marketing and demo strategy, it is a little long, but it is definitely worth a read:

www.eurogamer.net/articles/2013-10-22-the-stanley-parable-sold-over-100k-copies-in-three-days

PS. To anyone who doesn't feel like reading a 3-5 minute article, basically they talk about how in 5 trailers and 1 demo, almost no footage of the game was shown and how that made people interested in the game just by the concept and atmosphere of the game.
In reply to
amerakindesi
amerakindesi
Commented on 2013-10-24 04:12:31 In reply to Sdarts
no i think the best kind of marketing is a simple 5 minute gameplay clip. i NEED to see gameplay before i get interested. stanley is a unique type of game so that gets a free pass.
In reply to
Sdarts
Sdarts
Commented on 2013-10-24 14:38:51 In reply to amerakindesi
I didn't mean that the marketing of all games should be like that, of course each game needs to be marketed in accordance to itself and I too always want to see some gameplay to evaluate how the game is.

My point was that more companies should think like the Stanley devs: "Less is more, more is less and making it a mystery rather than almost showing everything, peeks the interest of people and holds a ton of surprises to them.", that's the type of marketing I hope to see more.

Brothers - A Tale of Two Sons and Gone Home are 2 other examples of this, I only saw 1 video of Brothers, which was an interview with the creative director of the game in which it showed very little and almost no puzzle and only 2 videos of Gone Home, right then I decided to get them, and they some of the best games of this generation.

I have never seen a single video of The Stanley Parable, but after reading just the very first 2 paragraphs - the summary and the note - and only seeing the thumbnails of the 4 videos in GSY's review, I decided to get the game - just finished downloading it overnight.

Anyway, my point wasn't that all games should do the same, but the fact that 95% of games are marketed almost the exact same way is very stupid and ineffective if you stop to think about, plus for some time now a lot of the marketing videos are containing from mildly to very heavy spoilers, which indicates that the marketing team either:
a) want to spoil certain parts of the game for impact; or
b) don't know the game well and doesn't know which scenes should be cutted and which should be included.

To me it is the latter, but this only happens because almost all AAA games have a marketing team that handles all the videos and not all of tem know the games they are marketing, while the actual developers of the game have little or no control over what the marketing team does, which in the case of The Stanley Parable, it was the developers of the game who did the marketing videos and the demo (which is almost a separate/different game).

And that is always better than someone who barely knows the developer's work and what it actually is, trying to get you interested enough to buy it.
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